Is the scent feminine smelling?
Not at all. Charcoal is a very neutral smell which both men and women can use.
How much do you need to apply?
Honestly, not much at all. Just put a dab on your finger and rub it into your armpit. Use just enough to cover the whole armpit but nothing more.
How long does it last?
If you use the right amount, each container can last up to 3-6 months
I keep seeing ads for Native Natural Deodorant. How does Routine compare to Native?
I used Native unscented for over a year before switching to Routine and I have not looked back. Native is your more traditional deodorant in a plastic stick. Their ingredients are natural and their products are decent, but it came up short as it just didn’t last all day.
How are Routine’s other scents?
Superstar is definitely the best and most neutral of the 4 offered. Moon Sisters is solid but not as good as Superstar.
Is there anything similar but cheaper? I just can’t stomach paying $30 for deodorant.
We hear you. I was the same initially but being a cream deodorant means this thing lasts a very long time. If you want a similar cream deodorant which is good but not quite as great, check out Little Seed Farm’s Charcoal Deodorant.
Is this good for sensitive skin?
I’ve had horrible skin reactions from other deodorants in the past and Routine’s Superstar has given me no issues whatsoever.
Where is it made?